ISAAK POPKIN

As a new organization relying on donations from benefactors and hoping to make a difference in vulnerable communities it was very important to the client that the brand identity convey trustworthiness above all. 

 

This design emphasizes the word "Neighbor," bringing forward the essence of the project of The Neighbors Trust. It creates an established but humanistic look. 

 

The overhanging underline provides a simple but effective branding element which can be scaled for all uses. ​